Projects worth telling...
01
reMarkable2 Launch in India
In Jan 2024, reMarkable entered India with the launch of its paper tablet in Delhi and Mumbai, disrupting the saturated digital device space with a singular promise: focus in a distracted world. The reMarkable 2, already a global cult favorite, struck a chord with India’s productivity-conscious and design-loving audience. Our PR strategy focused on immersive media experiences, designed around the product’s minimalist philosophy. From tactile product demos to one-on-one storytelling sessions with reMarkable’s leadership, the events redefined tech showcases in India. The tech media response was overwhelming — journalists hailed it as “a breath of fresh air” in a market dominated by all-purpose tablets. Reviews highlighted not just the product, but the sensory clarity of the launch experience itself. Within 24 hours of launch, India became reMarkable’s top global market in web traffic, signalling not just curiosity but serious demand. This launch wasn’t just a product drop — it was a mindset shift and a story the brand still use as a case study.
02
Actor Amit Sadh – Crafting a Story of Grit, Grace & Authentic Stardom
Our PR mandate with bollywood actor Amit Sadh focused on shaping a powerful, consistent narrative that aligned his real-life values with his on-screen persona. By spotlighting his authenticity, discipline, and love for storytelling and endurance sports, we transformed him into a media, brand, and audience favourite. We positioned Amit not just as an actor, but as a modern-day icon of resilience — a man who lives what he portrays. Through selective interviews, long-format features, and carefully chosen brand alignments, we built a strong emotional connect with audiences and credibility with the press. His grounded personality and powerful presence made him relatable to brands, aspirational to audiences, and respected by media — cementing his place as a compelling, multidimensional figure in Indian pop culture.
03
The Bombay Choir- Musical Band
The Bombay Choir’s core objective was to increase brand familiarity through carefully curated and relevant collaborations that resonated with their primary target group—weddings and social events. Recognizing the importance of aligning with prestigious platforms, we identified and secured a strategic partnership for The Bombay Choir with renowned designer Falguni Shane Peacock at India Couture Week. This collaboration, centered on the reveal of Peacock’s new collection, placed The Bombay Choir before an elite audience, including celebrities like Vicky Kaushal and Rashmika Mandanna as show stoppers. The music was seamlessly woven into the show’s narrative, complementing the designer’s creations and creating an immersive sensory experience. This collaboration generated widespread coverage across entertainment, lifestyle, and fashion media, significantly amplifying The Bombay Choir’s visibility. Their song renditions resonated deeply, went viral, and extended their reach beyond traditional music audiences. In essence, this partnership was a strategic move that embedded The Bombay Choir within India’s elite social and cultural landscape, driving brand awareness, media buzz, and meaningful audience engagement through a high-profile, relevant platform.
Press Clips
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